Koos marketing engine
planning and context day

18 September to 18 December 2026 · Perpetuum

Goal of the partnership

Building Koos' marketing engine: inbound and outbound brought together in one integrated marketing and sales approach.

Inbound SEO/GEO · content · nurturing Outbound LinkedIn · email · signals relevant conversations at target accounts

Timeline

September · preparation Oct–Nov · build December · running
Fri 18 Sep

Context day

On site: context, client cases, systems, roles

week of 21 Sep

Success account analysis

Half day: patterns from clients you won

week of 28 Sep

Programme preparation

Target accounts, working rhythm, tooling ready

Oct–Nov

Building the engine

SEO/GEO, content, LinkedIn, campaigns

December

Running & iterating

Measuring, adjusting, handover to the team

The marketing engine

Inbound

being found where the demand starts
SEO & GEOvisible in search engines and in LLMs: research, planning, execution, iteration
Contentlead gen and thought leadership, through personal and company posts
Nurturingre-warming leads already in the CRM, through campaigns

Warm outbound

growing the network and reaching out personally
LinkedInconnections, comments and personal messages at target accounts
Emailshort, personal and low volume, no hard selling
Signalsacting on what the market shows: case delivered, approach similar companies
researchcontentvisibilitysignalsfollow-uplearning

What we need from Koos

Kasperdirection and fast commercial decisions
30 min per week
Matildeexecuting SEO/GEO and content
½ day per week
Commercial teamLinkedIn activity and account follow-up
1½ hrs each per week
RJ & system ownersDPD context, website, access
targeted kick-off and reviews

One-off

45–60 mincore team, start of the context day
30–45 minindividual context conversation per colleague
½ daysuccess account analysis with decision makers and doers

Context day

09:00

Joint start

Goal, approach, roles and expectations, with the full core team

10:00

Focused context conversations

With sales, marketing and relevant colleagues: clients, content, follow-up

12:30

Perpetuum internal synthesis

We structure the morning and sharpen the afternoon

13:00

Client cases, systems and ways of working

Client journeys you won, HubSpot and the current processes

15:00

Roles and working rhythm

Ownership, available time, decision making

16:00

Read-back and next steps

Observations, missing information, actions after the day

Friday 18 September · 09:00–17:00 · at Koos. Three working days beforehand we run a short readiness check.

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